Practical growth systems,
built with clarity and care.

Most businesses don't need more tools, more platforms, or more noise.
They need someone who can see clearly, make good decisions, and take responsibility for getting things done the right way.

That's the work I do.

I help people build and refine digital systems that actually support their goals — without unnecessary complexity, inflated scope, or wasted energy.

If you're looking for a steady hand and clear judgment, let's talk.

Let's talk
Philosophy

Simple goals. Clear thinking. Thoughtful execution.

Most of the problems I solve don't start as technical problems.
They start with uncertainty — about goals, priorities, or what actually matters most.

The first thing I want to understand is what you're trying to accomplish.
From there, everything else reveals itself.

I don't lead with tools or tactics. I look at your entire system — messaging, traffic, structure, flow — and help you to center that system around deliberate choices that make sense.

I remove friction, reduce noise, and help things work the way they should.

Focus Areas

People usually reach out when they're feeling things like:

"We're doing a lot, but it doesn't feel cohesive."

"We've tried ads / campaigns / tools, but the results are inconsistent."

"Our website exists, but it's not really doing any work for us."

"We want to grow, but we don't want chaos or bloat."

"We need someone we can trust to make good calls."

"I just don't know what to do next."

Sometimes the situation is messy.
Sometimes you just need clarity, structure, and follow-through.

Either way, I can help.

Expectations

Calm and direct without the ceremony.

I keep things straightforward.

No flashy proposals, bloated decks, or postured reporting.
Instead you get clear recommendations, honest reasoning, and work that's sized appropriately to what you actually need.

That could be a project or just a few tweaks.
Either way you will likely discover you don't need as much as you thought.

What makes our collaboration work best is trust — trusting one another's judgment and clear, direct conversations as we go.

Testimonials

What my clients say:

"
Working with Eric is steady and reassuring. He understands our organization and our goals, and helps us to grow and succeed without overcomplicating things.
— John & Judy Pyper Directors of AGME
"
Eric doubled my business. I don't know exactly how he did it, but it didn't require much from me. He handled it from beginning to end and I'm loving the results.
— Madison Miller Owner of West Michigan Wellness
About

About Me

Eric

I've been working in digital systems since the mid-2000s. I've seen the rise of social media, advertising tools, apps, and endless trends that came and went.

What stuck were evergreen fundamentals.

Over time, I've developed a strong sense for what works, what doesn't, and what simply isn't worth the energy. I see patterns, understand people, and make decisions that hold up over time.

Outside of client work, my priorities are my family and my music — which means I value focus, efficiency, and doing work that feels worthwhile.

I care deeply about the clients I work with, and I'm equally intentional about keeping things sane and sustainable for both of us.

Let's talk

If you're considering reaching out, you don't need a perfectly formed plan.

We can talk through what you're trying to accomplish, where things feel unclear, and what I'd recommend — even if you ultimately decide to handle things on your own.

No pressure. No obligation. Just a clear conversation.

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